I'm reading a good book called Cheap. In the chapter describing the history of discount culture in the U.S., the author talks about stores' attempts to stock very cheap items--"essentially what most people sought or could be persuaded to buy most of the time." "What this means to customers even today is that a trip to a discount store often begins with high hopes, moves on to a frustrated search, and ends happily in a surprising number of unanticipated purchases."
I've made it to page 68, an indication that I like the book (I usually stop between pages 30 and 50 if I'm not pleased). I'll say more when I'm done.
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